Wednesday, September 23, 2009

the best of london fashion week: Burberry Prorsum

Christopher Bailey and his team at Burberry utilized one of the newest tools in reaching a much larger audience that fits in their tents yesterday at the Burberry Prorsum Spring 2010 Ready to Wear show.

From Chelsea College of Art and Design in London, Burberry broadcasted the show live over the internet. I posted the link right before the show started, and was only able to watch about five minutes of the actual footage before class had to swoop in my ruin my life. Typical.

Many of fashion's finest, including current Burberry model Emma Watson [aka Hermoine, in the seriously bright gold dress],Victoria Beckham, and Mary-Kate Olsen sat front and center to watch the newest glam strut down the runway, according to style.com.

This young audience fit perfectly with the overall aesthetic of this season's Prorsum line: young, short, and loud. Military looks and glitter both made appearances, but the ideas mostly echoed around fresh takes on Burberry's iconic pieces.

What most impressed me was his use of drapery and intricate folding, which made old silhouettes look like a brand new idea. The fact that I would seriously drop my few paychecks on nearly every piece is a serious statement.

Chris, you're a genius.

Slideshow of the looks
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Favorite Look:

Throw the trench on top of the outfit, and I'm in heaven.




See that knot at the bottom? Iconic twist. Who knew.

Photos by Marcio Madeira via style.com

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